Analysis of three future development trends of int

2022-07-22
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After seven years of continuous development of integrated ceiling, the competition pattern of the industry is also changing, and the industry brands are increasingly concentrated in high-end. Under this background, what new trends will appear in the integrated ceiling industry in 2016

after seven years of continuous development of integrated ceiling, the competition pattern of the industry is also changing, and the industry brands are increasingly concentrated in high-end. Under this background, what new trends will appear in the integrated ceiling industry in 2012? First: with the rise of emerging media such as the Internet, consumers are no longer individuals fighting alone, but slowly form a group. Consumers are no longer passive in consumption. They have begun to talk with dealers and enterprises. They believe that they can change their passive situation through their own strength. Consumers increasingly distrust authority, trust intuition and public praise, and express their views on products. The rise of consumer groups indicates that the era of combining production and marketing has arrived, and paying attention to the voice of consumers has become a basic condition. Second: the rise of the new concept of healthy consumption has been affected by various negative events, especially on the issue of food safety, which has aroused consumers' extreme concern about health and the living environment. The convening of the Copenhagen environmental conference in 2010 has aroused consumers' attention to low-carbon, healthy and environmental protection in home life, and consumers prefer green products. If the integrated ceiling enterprise can establish a healthy and environmental brand image, it will bring more market opportunities to product sales. Third: the emergence of middle-class consumer groups. With the rapid development of China's economy, China's middle-class groups are also gradually growing, and they have gradually become the main consumer groups of medium and high-end products. For these consumer groups, they know that they don't have to buy high-end brands to decorate their home life. Many times, they will have their own choices, and they will integrate their own ideas into their home life. Because now we all know that for the so-called famous brand and not famous brand, there are just too many advertisements, and the product quality is the same. Therefore, now the integrated ceiling industry has gradually formed a new consumer market, that is, through the integrated ceiling products, it can meet the psychology of middle-income but fashionable consumers, and at the same time meet their purchasing power

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